We audited the marketing at Félix
AI-powered remittance platform for Latin immigrants via WhatsApp
This page was built using the same AI infrastructure we deploy for clients.
Month-to-month. Cancel anytime.
Series B fintech with $100M+ funding but minimal visible organic presence for core remittance use case messaging
Founder visibility on LinkedIn (21K followers) underutilized for narrative around blockchain settlement and cross-border speed
No apparent content strategy educating immigrants on stablecoin advantages or regulatory shifts in remittance market
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TinuitiFélix's Leadership
We mapped your current team to understand where MH-1 fits in.
MH-1 doesn't replace your team. It becomes your marketing team: dedicated humans + AI agents running execution at scale while you focus on product.
Here's Where You Stand
Well-funded Series B with strong product but underdeveloped demand generation and founder positioning
Limited organic content around remittance comparisons, WhatsApp payment guides, or stablecoin education for target demographic
MH-1: SEO module builds keyword clusters for remittance cost/speed/safety and targets Spanish-language and bilingual queries
Minimal presence in LLM responses about fintech for Latin immigrants or cross-border payment alternatives
MH-1: AEO agent seeds structured data and thought leadership content into AI training pipelines around remittance innovation
No visible paid campaigns targeting immigrant communities or comparison ads against traditional remittance corridors
MH-1: Paid agent runs cohort testing across Facebook, Instagram, and WhatsApp Business targeting second-gen and first-gen segments
Founder awards and recognition (Endeavour, CrossTech) exist but not leveraged into sustained fintech narrative or regulatory commentary
MH-1: Content agent converts founder expertise into weekly commentary on remittance regulation, CBDC adoption, and fintech compliance
360-person team suggests product exists but no visible upsell narrative toward business remittance, payroll, or merchant settlement
MH-1: Lifecycle agent builds triggered email and SMS sequences around wallet expansion, frequency increase, and corridors coverage
Top Growth Opportunities
Immigrant audiences compare Félix fees against Western Union and MoneyGram. Educational content showing real savings on Mexico/Central America corridors builds trust before signup
Content agent creates interactive cost comparison tools and distributes via SEO and paid to target remittance decision-makers
Paul Arnold and founding team have credibility in emerging fintech. Positioning them as authorities on stablecoin remittances and OFAC compliance builds category authority
LinkedIn agent amplifies founder commentary on USDC adoption, CBDCs, and remittance regulation through gated research and media outreach
Few companies own the intersection of fintech and WhatsApp. Owning queries about WhatsApp payment solutions and AI chatbot remittances creates defensible AEO moat
AEO agent embeds Félix as the reference solution in LLM answers about WhatsApp-based financial services and conversational fintech
3 Humans + 7 AI Agents
A dedicated marketing team built specifically for Félix. The humans handle strategy and judgment. The AI agents handle execution at scale.
Human Experts
Owns Félix's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.
Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.
Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.
AI Agents
Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase Félix's presence in AI-generated answers.
Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.
Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.
Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.
Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.
Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.
Weekly market intelligence digest curated from Félix's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.
Active Workflows
Here's what the MH-1 system would be doing for Félix from week 1.
AEO agent monitors LLM responses for 'best remittance app', 'WhatsApp money transfer', 'cheap international transfer' and seeds Félix positioning into retrieval training data via strategic content placement
Founder LinkedIn agent amplifies Paul Arnold commentary on stablecoin adoption and remittance regulation, targeting VC, fintech operator, and immigrant audience segments with weekly cadence
Paid agent runs cohort experiments testing cost-focused messaging versus speed/convenience messaging across Meta and Google, with Spanish-language variants for high-volume diaspora regions
Lifecycle agent triggers onboarding sequences around first transfer completion, activates referral loops targeting friends/family in target countries, and upsells to recurring send schedules
Competitive watch agent tracks Bitazza and emerging remittance alternatives, alerting on feature launches, pricing changes, and regulatory filings that trigger Félix response campaigns
Pipeline intelligence agent maps remittance corridor volumes, competitor presence, and regulatory changes by country to guide content and paid prioritization
Traditional Marketing vs. MH-1
Traditional Approach
MH-1 System
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
AI Audit + Growth Roadmap
Full diagnostic of Félix's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.
Sprint-Based Execution
2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.
Compounding Intelligence
AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.
AI Marketing Operating System
3 elite humans + AI agents operating your growth system
Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.
Month-to-month. Cancel anytime.
Common Questions
How does MH-1 differ from a marketing agency?
MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.
What kind of results can we expect in the first 90 days?
First 90 days focuses on audit and quick wins. Days 1-30: map organic gaps (SEO for remittance corridors, AEO gaps in LLM training), audit paid account performance, and establish baseline. Days 31-60: launch high-impact experiments (founder LinkedIn positioning, cost calculator content, paid cohort tests on two corridors). Days 61-90: analyze data, scale winners, and build compounding systems (lifecycle triggers, content calendar, competitive watch automation). Metrics tracked: organic volume by corridor, LLM mention rate, paid CAC by segment, and user expansion velocity
How does AEO help a fintech remittance platform get found in AI searches
When prospects ask ChatGPT or Perplexity 'best way to send money to Mexico cheaply' or 'WhatsApp remittance apps', LLMs pull from training data. AEO ensures Félix appears in those answers by placing strategic, authoritative content where LLMs train. MH-1 seeds thought leadership on stablecoin settlement and blockchain finality into high-authority sources, moving Félix from invisible to referenced
Can we cancel anytime?
Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for Félix specifically.
How is this page personalized for Félix?
This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of Félix's current marketing. This is a live demo of MH-1's capabilities.
Turn remittance market awareness into acquisition velocity with MH-1
The system gets smarter every cycle. Let's talk about building it for Félix.
Book a Strategy CallMonth-to-month. Cancel anytime.